Own it. Show it. Scale it.
Take responsibility, prove the work, then repeat what works.
About
Big-brand discipline, brought to businesses that could never hire it.
MOGDX is led by Sheila Rondeau, who spent 30+ years building brands people already know, and now brings that standard to small and medium-sized businesses in Dallas and beyond.
Leadership
30+ years of big-brand marketing, now working for you.
Sheila Rondeau is the CEO and founder of MOGXP and its digital experience brand, MOGDX. She helped launch VitaminWater and built the field marketing team that disrupted the category, which led to Coca-Cola acquiring the brand for $4.1B in 2007.
She has worked with Anheuser-Busch, Sony, P&G, Toyota, GM, Ben and Jerry's, Kellogg's, CVS, and M&M Mars. She is a fractional CMO, a retired Army First Sergeant, and a number one bestselling author of two books, The Art of Experiential Marketing and Elevating Your Personal Brand.
0+
years building brands
$0B
VitaminWater acquisition
#1
bestselling author
Retired
Army First Sergeant
Sheila Rondeau
CEO & Founder, MOGXP
The Story
MOGXP is the experiential agency Sheila founded, built on operations and logistics discipline. When face-to-face marketing stalled during Covid, she added fractional CMO services for SMBs that wanted to think bigger.
MOGDX is the next step: the same strategy and brand-building experience taken to a digital platform, implemented with AI.
The MOGXP Relationship
MOGDX is the digital experience brand of MOGXP. XP is the experiential and enterprise heritage. DX is the digital engine for small and medium-sized businesses. One founder, one standard.
Philosophy
Strategy before tools.
The plan drives the stack, not the other way around.
Amplify, do not fake.
We build on what is real. No smoke, no hype.
The short answer
Who is MOGDX, and who runs it?
MOGDX is the digital experience brand of MOGXP, founded by Sheila Rondeau. It brings 30+ years of big-brand marketing and operations discipline to small and medium-sized businesses, and uses AI to deliver that standard of work at a price those businesses can actually pay.
- 30+ years brand building
- Founded by Sheila Rondeau
- Plano, Texas based